bec中级口语自我介绍

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BEC中级口语自我介绍话题归纳:

Competition

1What is important when dealing with competition?

Pricing policies

Advertisingstrategies

2 What is important when setting prices for new products

Production costs

Competitors' pricing;

Keypoints: Pricing: Advertising, Production costs, Competitor’sprice; Marketing; A wide range of services and products

Pricing:

a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a common sense.

b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time.

c.(For a newly built company): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their company and brand known tothe a new product is put into market, there must be a lot of peopleknowing about it.

Competitor’s price

a new product is put intomarket, it will immediately face the competition from price war sometimescan be incredibly fierce and crude.

etitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices.

you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.

ect pricing could alsodefeat some competitors in a short period of example: Safeway, Tescoprice war against all small bread this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their competitors’ a result of this , in 35 days time, most of their competitors wentinto liquidation.

Advertising strategies

fundamental task for acompany is to make its products and itself known to the e are manyways to achieve this, advertising is the most important one.

rtising through differentmedia can cover nearly every corner in the major channels are :TV-Radio-Internet-Newspaper-BillBoard-poster-Magazine

advantage of advertising isnot only about propagandizing your company but also competing against/with yourrivals.A company, through proper advertisements, can manage introduce theadvantages of their products would be the right instance, car manufacturescan put in their new designs to the ads, , double airbags to convincethe prospective customers that their cars are safer than others.

Motivating staff

Financialbenefits

Careerdevelopment opportunities

Purpose of thereward system

Types of rewardoffered

Financialincentives

Career structure

Key points: Financialbenefits ; Career development/structure; reduce staff turnover

Financialbenefit

gers , company owners andsupervisors have always been frustrated and bewildered by employees with littleor no motivation.

f always want reward fortheir contribution to the company and what they are factors arejust like market fundamental reason of looking for a job is to f do the job what they are paid ver, quite often, the staffwork overtime under their managers’ the company fails to give properfinancial benefits staff might subsequently feel not being fairly treated, andtherefore frustrate their enthusiasm for their work.

f want some sort ofrecognition for the job they ect financial benefits plan will arosetheir enthusiasm; otherwise they would feel being ignored.

job that the staff aredoing is not always interesting , or the working environment may not bepleasant, or their colleagues might not be very helpful and is kind of situation, the staff would become stressful and uninterested intheir ect financial benefits can normally distract staff from theirdissatisfaction with…

Careerdevelopment/structure

-hunting is always a one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive employerhas a number of methods to attract the best people into its ashigh pay, travelling opportunities, company cars and training/careerdevelopment opportunities.

educational background isnot the only element that the employers will take into account when they lookfor someone in the job graduate qualifications and professionaltraining are equally or even more important than the higher education the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions.

days, very few people wouldlike to go for that kind of job-for-life all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future job-hunting.

in the two-way job-seekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more competitive in theemployment market.

Business premises;

Local workforceavailable

Location of site

Location

Length ofcontract

Key points: location ofthe premises; local workforce; rent a premises

Local workforce

t technology support andskillful workforce are the two crucial elements leading a modern enterprise when locating a business , the management people in the business goto consider local workforce.

lful workers are just likethe hands of a business, they are the direct creators of company’s profits.

diversity of the workforce’sskills will diversify the quality of the products.

lful workforce isparticularly important to hi-tech oriented hi-tech productsrequire the company to maintain a strong research and development team, whichare normally the more valuable assets of the company.

locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong R&D team.

over, cheap local forcewill certainly reduce the production costs.(Consider why many foreigncompanies chooseChinaas their manufacturing base)

Location ofthe business site

Consider thefollowing issues:

her it is convenient andeasy for raw material supply and transporting out the products.

her it is easy to get accessto the electricity, water, gas, and other supporting energy supplies.

her it is convenient formost of staff to go to work.

property price there

ronmental issues

ning permission

liabilities

The length ofthe contract

er contract would covermore contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review clause.

Marketing

1What isimportant when aiming to reach new market?

Market research

Advertising

Target market

Choice of media

Marketresearch:

eting is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or user.

eting research is always thefirst step before the company gets into the market.

fundamental goal ofmarketing is the satisfaction of consumer organization can survivefor long without meeting consumer le will simply not purchase aproduct or service that they do not need.

, any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ needs.

ign medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive cars.

a ,Pizza…

ing about Market Research.

--The companyhas done a lot of market research for the products.

--Can you tellme how a company starts selling a new product?

--Do you oftencarry out/conduct market research?

--What’s of market research/

--One of the purposeof market research is to find out whether there’s market for the product.

--We did adetailed market analysis.

--Marketresearch is actually an analysis of a specific market for a particular product.

--We have to runthe market test for two months.

--We have a wideproduct range.

--The stockmarket is uncertain at the moment because interest rates are falling.

Advertising:

rtising is the most usefulway to propagandize a company’s products and make them known to the rtising is also the way to get the products orientated.(her theproducts are for female/male market, high earning people or low earning ts shoes…perfume )

advertising a new product,it is essential to consider the target umers’ needs in the targetmarket.

ce of media: seeAdvertising Strategies

Tradefair

What is important when exhibiting at trade fair?

Quality of display

Staff selected

Key issues: Quality of display in trade fairs; Staff selected fortrade fair

Quality of display in trade fairs

quality of display will affect the public image of the company.

e fairs are the irreplaceable means of propagandizing provide the manufacturers with the formal stages to display theirproducts.

c.A trade fair is an important link and activity in commercial re a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade fair.

equently, a trade fair will have massive influence on the publicand most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the companies and the products on thetrade therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious company to promote its newest product andbuilt up its good image.

Entertaining clients

What is important when Entertaining clients?

Types activities

Cost

Typesactivities:

rtaining client is done by way of series of as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, etc.

activities that you choose will constitute a part of the firstimpression that you will give your you should be careful whenchoosing the type of need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and hobbies.

well-educated clients, they may expect some highclass-associated activities, such as ballroom parties, and you fulfill their expectation/standard., you efforts will puta lot of weight on your credibility.

some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion show.

those sporty client-football, tennis

ver, you should always endup all kind of activities with having a formal don’t want to talkabout business with your clients in the tennis court or theatre; they are justwarming-up activities for the key r a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about.

The cost ofentertainment:

always the essential nding on thenature/characteristics of the transaction or the size of the deal.

ld consider the point the company is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client.

the company foresees that the client is not very lucrative ,then…

ideal plan would be spending as little money as possible to getthe deal you must not offend your should make them feelbeing welcomed.

　Complaintbanding

What is important whendealing with complaints from client?

Offering an apology

Suggesting a solution to the problem

ring an apology is the very basic level.

the clients think that they have received unfair treatment, thefirst thing that come to my mind the company should do is to calm them down andtry to keep the client.

apology is the first step and a useful method to maintain controlof the situation.

ring an apology is an important gesture to show that the hostingcompany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes.

complaining clients would feel that their complaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting company.

is necessary to suggest asolution to the problem as well..

clients want to enter into the transaction in good mood and witha reliable and trustworthy business t from an apology, the clientwould want to have the problems and misunderstanding solved before theircommunication moves to the next the hosting company failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt.

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